Are Traditional Sales And Marketing Tactics DEAD? Is what you're doing not working the way it should – or at least the way it once did?
There was a time when just being good at what you did was enough to stimulate word-of-mouth referal.
Or running an ad or sending-out a mailout could get you some leads and new clients.
That's not the case anymore.
Too many small businesses and fitness professionals are wasting their time, money and opportunity with traditional marketing practices that are not only dead, but were always more appropriate to big business.
There is so much "noise" today that branding per se is increasingly diluted in its effect, and only persists in fitness marketing mythology, because no-one is able to directly track and measure the results of their marketing expense.
This is a huge opportunity for those of you who can see this.
Most fitness professionals don't get this (and many of the ones who do know it are too stubborn, too lazy or too egotistical to take action).
What instead if you could create a lead and business producing machine so powerful that you're actually able to take a few days off each week because the system runs itself?
If you understand business (and already have above fitness industry stamdard expertise) and really want to be huge…you can be.
The common thinking perpetuated by the fitness certifying agencies (to justify their expensive packages) is that you have to get experience and do this for a long time. Build a brand, an image in the market place and get a stable of clients under your belt before you can start seeing a big payoff…
Here's the secret to “Fast Tracking” the wait.
Commit to expert status. Create a series of reports that educate your customer. Give them the answers that they are looking for in a format attractive to them: Video, Audio, PDF etc
Already doing this and it's not working? Check you are not mistakenly giving prospects information they aren't interested in and won't respond to!
You'll become highly sought after when you are able to position your business as THE solution for your prospects, because you understand them so well and are constantly coming up with new methods and ideas to tackle their problems.
Afterall is Business not just marketing and innovation?
By providing quality innovative services that put your clients' interests first, you'll stand out from your competition.
Just compare this approach with "Billy Bloggs" who blasts the market (no real target) with flyers, brochures, discounts, special offers etc telling them all about HIS qualifications, why he's the best Trainer ever .. and his amazing physique…
He positions himself as a commodity, you as an expert. Who will win-over prospects ..?!
How to Make Your Marketing Work
1. Always put your prospects' interests first.
2. Get your prospects' attention by leading with a focus on their primary concern or challenge. This applies to everything: EVERY single client "contact" or interaction.
3. Give away something your prospects REALLY want. A well-written report can attract tens of thousands to your web site or a free ecourse can get qualified prospects to contact you.
4. Demonstrate your expertise. Give them practicle ideas that demonstrate your expertise. Do this again and again and they'll soon they will seek you out.
5. Provide proof that you can help your prospects reach their goals. Feature past client case studies and testimonials that give specifics about the results you (and only) provide.
6. A strong relationship with a prospect is an unshakable competitive advantage.
7. Clarify the value of your each of your products and services by detailing the benefits in terms of your prospects' interests and tie it in with a strong emotion e.g. "how it will make them feel".
8. Give prospects a reason to buy from you today. What's an added benefit or time-limited incentive you can use to prompt a purchase?
9. Provide pricing information in the context of your prospects' interests. Never just blurt out the cost!
10. Once a prospect becomes a client, keep giving them information they want and can use. Continue to educate them about ways you can help them reach their goals and you'll create even more opportunities to give them further products and services over time.
