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Fitness Business Marketing
By Noel Lyons of Noel Lyons
Try this SWOT analysis checklist to get a grip on where you are currently at in your business (and mindset). Your CORE Business: 1. What is your business about? (get clear)
2. What is your mission statement?
4. What is your USP (Unique Service Point)? What sets you apart?
5. Describe the product or service you are selling
6. How much time (hours per week) do you have to invest towards your business?
7. Identify your strengths and weaknesses Strengths: Weaknesses: Your Niche: 1. What is your niche?
2. What keyword /market research have you done for your niche?
3. Who is your target market? Who will buy your product or service?
4. What do your customers want?
5. Why will they want to buy your product or service?
6. What types of products, services or niches complement your own? Your Competition: 1. Who is your competition?
2. What will you offer your customers that your competition is lacking?
3. Write everything you know about your competition Financial Planning: 1. What are your short-term income goals?
2. Do you have any money to invest in your business?
3. Do you require startup costs?
4. What are your initial expenses to get your business running?
5. What will become your recurring expenses (ie, monthly)?
6. What percentage of your profits do you plan to reinvest in your business? Marketing Plan: 1. How do you plan to sell your product or service?
2. Will you be collecting email addresses and maintaining a list?
3. Will you need to invest money towards pay per click advertising?
4. Do you plan to launch a product/service in an affiliate network like ClickBank
5. What are your plans for seeking out joint ventures?
6. Do you know how to track your links online and analyze web traffic?
7. What methods will you use to drive traffic to your site?
8. Will your site be optimized for the major search engines?
9. What action do you want the browser to take once they view your sales page? Goal Setting: 1. Write down one single long-term goal and when you want to achieve it by. Then forget about it. Continue to focus on short-term goals, while periodically reflecting to your long-term goal.
2. Write down at least 3 short-term goals and when you want to achieve them by.
One Month:
Three Months:
Six Months:
3. Prioritize all of your “to-do” items and categorize them to fit into your goals. Remember: Plan your work, then work your plan! There are some fitness pros who are just looking to make a quick buck. They create shoddy products and write sales letters that straddle the fine line between persuasive copy and lies. These people just create products they think will SELL, and they don't care if it actually works. There's no passion. No committment. Nothing unique. If you want to build a long-lasting BUSINESS, you must provide quality. You client must feel as if THEY got the better end of the deal. You heard me correct. Your client should walk away really happy with their purchase and be so thrilled with you - they RUN to tell their friends. That's what it takes to be successful. Every email address on your list is a living, breathing person. They are mothers, fathers, brothers, sisters, daughters, and sons. Treat them as your friends, not just someone to sell something to. Treat them with respect! The world is a different place now. The consumers finally have a voice. If you create crap, everyone will know about it. There's no place to hide. It's time to re-raise the bar. What gets published online today can be around for years to come. Quit thinking short-term profits and start thinking of building your legacy. Get this: Your reputation is your biggest business asset!
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Contributor's Note
Noel Lyons is the founder of PTO and can seriously help you accelerate your business growth through personal coaching. Contact me for current availability.
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